The Apple Watch needs lugs

Apple Watch + Shinola Natural Leather Strap

Apple Watch + Shinola Natural Leather Strap

The Apple Watch looks to be a great little device that really pushes the personal boundaries of humans and technology. It is also among the first legitimate attempts for technology to cross over to fashion. There are no surprises that Apple likes to keep control over their products and how they are presented. In the world of watches this can be a bit trick with a decades-old legacy of attaching timepieces to wrists using lugs and spring bars. There is no doubt that Apple has made an advancement in this area by introducing a much easier way for customers to quickly change out straps and by doing so, they are telling us... buy lots of straps and change them often. This is a concept that has been for the most part exclusive to the watch or horological enthusiast community, until now. Apple's new mechanism in its innovation seems to have excluded the age-old approach of customizing a time piece. Personally, I think that's a bit of a shame. Although it's not right for everyone, I enjoy the simplicity of the lugs + spring bar approach. I also prefer its efficiency of materials and therefor manufacturing. The watch strap is the one piece of an Apple watch that can be handmade. Perhaps the one piece that is a bit more personal than technology. A handmade strap could be the one thing that makes the device feel truly, special.